Every time I scroll through social media, I’m hit with the same question: Are these viral products actually worth the hype?

After trying a handful of the most talked-about formulas, here’s my real take on each one—no fluff, just experience!

Anua Toner

This toner didn’t leave much of an impression on my skin. It feels extremely lightweight—almost identical to water—and I didn’t notice any major improvements over time. For me, it’s not something I’d rush to repurchase.

Paula’s Choice Exfoliant

This one definitely earns its spot in the viral category. It’s gentle enough for sensitive skin yet effective enough to keep texture and dullness in check. I reach for it often because it works consistently and keeps my skin looking smoother without irritation.

Tatcha Moisturizer

There’s no denying that it feels luxurious and deeply hydrating, and it leaves the skin with a soft, healthy finish. My only concerns? The price tag is steep, and using too much can make the product pill on the skin. Because of that, it doesn’t feel like the best value.

Viral beauty products can be hit or miss, and it really depends on your skin’s needs. Some formulas live up to the hype, while others look better online than they perform in real life. Always test slowly, trust your skin, and remember that a product doesn't need to be trending to be effective.